The NFC World Partner Program provides an exclusive package of VIP benefits that build brand awareness, showcase thought leadership and generate leads — all year round.
This unique service goes way beyond simple advertising to create a true partnership between us, your company and our readers.
Partners get exclusive access to services that place your company front of mind when readers are drawing up a shortlist of suppliers, create a steady flow of leads throughout the year and support your sales team by enhancing your reputation so that potential customers are more likely to take their calls.
The NFC World Partner Program is designed with one thing in mind — to help your sales team close more deals more quickly. Our editorial and marketing teams will work with you to achieve your business goals.
The NFC World Partner Program includes the following 11 elements, many available exclusively to our Partners, for one annual fee:
Exclusive brand and awareness building opportunities
- One million branding impressions, front and centre: Your logo will be prominently displayed in our Partner Branding Box, located above the headline on every page on NFC World (including this one). Eight partner logos are displayed on each page view, in rotation, with a minimum one million impressions of your logo served during the year and a current maximum of 24 partner logos.
- Partner showcase: Located at www.nfcworld.com/yourcompany for maximum search engine visibility and featuring a description of your company, space for a video or static image, your Twitter feed, contact information and social media links. Also includes links to all news stories featuring your company and content you have contributed to NFC World. View an example of how this looks here.
- Email newsletter branding: Your logo in the Featured Partners Box that appears in each edition of our weekly email newsletter, sent to 12,900+ opt-in subscribers. In rotation, with a minimum of 10 appearances per year. Links to your partner profile page. See how this looks here.
- News article footers: Your logo and a short company description in the Partner Footer Box at the end of each news item on NFC World, just when readers are thinking about what to look at next. On rotation, minimum 50,000 impressions a year. Links out to your partner profile page or your own website. See an example here.
Exclusive editorial exposure
- Twelve news stories: Maximise the reach of your content marketing activities by placing press releases, blog posts, slide presentations, research findings, video demonstrations, case studies, white papers, articles and more in our Partner News section. News items are also highlighted in our weekly email newsletter. News stories are subject to editorial approval for quality and relevance. One item per month is included. See an example of how a partner news announcement looks here.
- Partner profile article: Our editorial team will work with you to produce an article introducing your company as an NFC World Partner and profiling your products and services. The article will appear on NFC World and is highlighted in our email newsletter.
- Editorial contributions: You will receive regular invitations from our editorial team to give input on NFC World Knowledge Centre programming throughout the year. Partners are also our editorial team’s first port of call when researching articles, investigating questions from readers and sourcing speakers for educational broadcasts, giving members opportunities to demonstrate their thought leadership and technical expertise throughout the year. Find out more about our Knowledge Centre here.
Thought leadership and lead generation
- Speaking opportunities: You will be invited to run a webinar on a topic chosen in collaboration with our editorial team, enabling you to showcase your expertise and engage with readers via a live Q&A session. You will receive the contact details of everyone who attends the live event or views a recording after the event and a guaranteed minimum of 100 registrations. A Standard Webinar package is included with the Partner Program. Find out more about our webinars here.
- Sponsored Knowledge Centre contributions: Submit case studies or technical white papers to the NFC World Knowledge Centre. Submissions are subject to editorial quality control. Includes the contact details of everyone who downloads your contributions so your sales team can follow up with prospects. Find out more about this service here.
- Membership of the NFC World Expert Panel: Nominate up to three executives to represent your company on our panel of experts. Build the profile of key executives, showcase expertise and generate inbound enquiries throughout the year. Find out more about this service here.
- Special rates: You’ll also benefit from an automatic 20% reduction on rate card pricing for any additional marketing that you do throughout the duration of your Partner program contract. Find out about our full range of marketing and advertising services here.
- Companies with expertise in a particular topic of interest to readers and those operating in a particular country or region may also contribute to the NFC World Knowledge Centre on a one-off basis. Find out more here.
- Business executives and technical experts can join the NFC World Expert Panel on an individual basis to build their profile, showcase their expertise and generate inbound enquiries throughout the year. Find out more here.