How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.” 


Paytm raises $1.4 billion from SoftBank to expand user base — Bloomberg — “The funding into One97 Communications, which operates the Paytm brand, will help the startup expand its user base of 220 million and build a large offering of financial services products… Alibaba and its payments affiliate Ant Financial held a 40 percent stake in One97 before this investment.” 



Govt eyes private sector access to national facial recognition service — Computerworld Australia — “Within the Attorney-General’s Department there’s a view that private sector access to the government’s national facial recognition system would represent a ‘natural progression’ of its development. Andrew Rice, AGD assistant secretary, Cyber and Identity Security Branch, today said that there would be proof of concept opportunities for private sector access to the system in FY17-18.” 



Google to let users make in-app and online payments with any stored card and add P2P payments to digital assistant

Google Assistant

Google has unveiled a new payment API that will allow customers to make payments through third party mobile apps, websites and the company’s voice-based Google Assistant using “any credit or debit card stored in their Google account” from across a range of services including Android Pay, Google Play and Google Chrome. The API will also let customers use a stored card to complete transactions via a new peer-to-peer (P2P) payments feature that will be added to the digital assistant. More


Square will replace meters in Washington taxis — Bloomberg — “The overhaul of the city’s cab system will help drivers compete with Uber… By the end of August, all of the taxis in Washington have to tear out their traditional meters and start using smartphones or tablets, in what the city government has been describing as a complete reimagining of how the cab system works.” 





No need to schlep wallet, keys at Universal’s new water park — The Associated Press — “Universal is debuting a new wristband that can pay for food, open lockers, trigger special effects, set spending limits on the kids and, most importantly, eliminate waiting in lines by sending alerts when it’s your turn for a ride… Unlike Disney’s wristbands, Universal’s Tapu Tapu wristbands have screens on which visitors can get text alerts or see images, and they also vibrate.” 


Disconnected experiences put customer loyalty at risk — MuleSoft — “Nearly half of UK consumers (48 per cent) would be happy for banks to share their banking transaction history with a trusted third-party if it gave them a more personalised banking experience… Nearly a third (30 per cent) of UK respondents would consider using Amazon, Google, Facebook or Apple for banking services if it was offered, rather than using their standard bank.” 


Mastercard is becoming the ticket to ride in more than 80 global cities — Mastercard — “With a Mastercard in their wallet, more and more people have a go-to transit pass for the city they’re in,” said Ian Slater, senior vice president, enterprise partnerships, Mastercard. “In today’s connected world, having to figure out a new ticketing system every time people visit a new city is the opposite of a seamless experience.” 


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