Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire. More
Nokia is readying the Treasure Tag, a proximity sensor accessory for Lumia handsets that uses a combination of NFC and Bluetooth to track personal items, reports The Verge. More
Google has not included a secure element in the new version of its Nexus 7 tablet, Google’s Peter Hazlehurst has told Android Police, and the tablet is not therefore able to support Google Wallet NFC payments... More
Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays. More
HealthID Profile, a health management solutions provider, has introduced wristbands and cards that store important personal health details and can be accessed by an NFC phone in a medical emergency. More
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The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News... More
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. More
Creative design studio O’Dea has developed a series of upmarket wireless induction charging pads that include embedded NFC tags. More
The World Swimming Championships, currently taking place in Barcelona, is using Connecthings’ AdTag platform to promote the event and make information available to spectators... More
NFC has been picked out by analysts at ABI Research as one of four feature set big winners in smartphones this year, along with accelerometers, vision-based gesture recognition and gyroscopes. More
Italian mobile network operator Wind has teamed up with banking group BNL BNP Paribas, payments processor SIA and MasterCard to test NFC payments... More
Pokémon Rumble U, the Wii U game that uses NFC figures, will arrive in North America for US$17.99 on 29 August 2013. More
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The 2014 International CES show, to be held in January 2014 in Las Vegas, will offer visitors NFC badges... More
London-based print specialist Diginate has created Rough Draft, a concept interactive beer that uses NFC tags placed on beer bottles to send simultaneous messages to home, work and friends. More
NFC startup Advanced Card Solutions is set to launch a mobile loyalty and rewards trial in Singapore. The ACS mCard Wallet application will allow merchants to create virtual loyalty and reward cards, offers and discount coupons for their customers, who can then tap their phones on NFC readers in participating stores to redeem loyalty points and rewards. More
An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook. More
Canadian bank RBC is to introduce an NFC mobile payments service that stores customers’ card details in the cloud. RBC Secure Cloud will launch later this year and will be delivered “through partnerships with mobile service providers”. Customers of RBC and mobile network operator Bell will be the first to use the service. More
Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff, courtesy of a promotion being run until the end of August by the Diageo-owned brand. More
The Aimia Hotel in the resort of Port de Sóller, Mallorca, is using NFC to provide information on local services to guests via a tap of a mobile phone. More
Sony Canada‘s UX Truck roadshow has begun a tour of Ontario, showcasing to consumers the company’s wide range of NFC devices... More