NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More



NFC World

C-Sam and DNP expand NFC deal

C-Sam and Dai Nippon Printing (DNP) have expanded availability of their joint NFC mobile wallet solution, available in Japan since July, to more than 30 countries across the Asia-Pacific region... More


NFC World

Yubico shows NFC token

Online identity protection specialist Yubico is demonstrating a production version of its YubiKey NFC USB authentication device at Cartes this week. First announced in February, the US$50 YubiKey Neo is designed to fit neatly onto a keychain and allows NFC phone users to securely identify themselves by simply bringing their YubiKey into close proximity with their mobile phone... More


NFC World

Rogers and CIBC switch on NFC payments in Canada

CIBC and Rogers launch their NFC payments service

Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More



NFC World

Leaked images suggest physical Google Wallet card on its way

Google Wallet Card

A series of screenshots published by Android Police indicate that Google is set to offer a physical companion card for its Google Wallet service. The card would work in the same way as the virtual MasterCard currently available with Google Wallet 2.0, allowing users to charge purchases to their choice of debit or credit card at any merchant “where major credit and debit cards are accepted”. More