Bringing a new product or service to market?

Go to Market with NFCW is the simplest, quickest and most cost-effective way to identify and connect with potential customers and channel partners around the world — guaranteed.

Go to Market with NFCW leverages the influence of our global audience of senior executives, technical experts and decision makers, the market insight of our editorial team and the year-round awareness building capabilities of the NFCW Partner Program to turbocharge the adoption of next generation technology products and services.

The service is simple, quick, and cost-effective to deploy, comes with a performance-based guarantee and can be tailored to meet the needs of companies of all shapes and sizes, from the smallest spin-up to the largest international corporation.

Go to Market with NFCW works equally well for technologies at the earliest stage of development through to launch, growth and maturity. Particular strengths include NFC and emerging card and payments technologies.

Go to Market with NFCW connects you directly with large numbers of hard-to-reach senior executives, technical experts and decision makers who are actively looking for new technologies they can use to maintain their competitive edge — quickly, simply and cost-effectively. Guaranteed.

All we need to start connecting you with potential customers is a copy of any sales and marketing materials you already have available and a couple of hours of your time, so we can get to know you, understand the benefits of your product and match our service to your goals.

We’ll then agree a target, write a minimum performance guarantee into your contract and start building awareness, showcasing your expertise and connecting you with potential customers and channel partners around the world.

There are no time-consuming white papers, blog posts, social media campaigns or content marketing assets to create. And no additional staff or agencies to recruit.

Go to Market with NFCW uses our editorial team’s unique insight into what the market wants to know to efficiently communicate the benefits of your solution to our readers, gradually building trust, demonstrating what makes you different and driving them to download information on your products and services from our Knowledge Centre.

We then forward you the contact details of everyone who downloads your materials — with their full permission — so that you can track results and follow up, by telephone or email, to introduce yourself and to offer to assist them with any questions they may have.

Go to Market with NFCW can be tailored to connect you directly with potential customers and channel partners, to draw in demand from end-users for a particular differentiating feature that is unique to your solution, to broadly educate the market on the benefits of a disruptive, emerging technology — and to both build and maintain your market leadership.

Reach, influence and connect

Go to Market with NFCW makes it easy to reach, influence and connect with hard-to-reach senior executives, technical experts and decision makers from across the world. Our readers are:

  • Senior: 69% of our members are management level and above, 25% are in the C-suite
  • Global: One-third are in the Americas, one-third in Europe and one-third in Asia Pacific and beyond.
  • Enterprise: Our readers work for banks, mobile network operators, transportation providers, government and employee ID issuers, handset, consumer electronics and IoT device makers, retailers, vehicle manufacturers, brands, central banks, regulators, investors, solutions providers and more.
  • Otherwise hard to reach: Typical job titles include CTOs, CIOs, heads of mobile, innovation, strategy, financial services and more.

Find out what results we could guarantee for you

Identifying and making initial contact with those elusive first few potential customers can be the hardest part of bringing an innovative new product or service to market. Go to Market with NFCW is designed to make it easy — our readers are actively looking for new technologies they can use to maintain their organization’s competitive edge.

Contact us by telephone on +44 1341 760123 or email sarah@nfcworld.com for a free, no-obligation consultation to find out what results we could guarantee for you.

Contact us

Sarah Clark, editor, NFCWWe look forward to working with you to achieve your Go to Market success.

Sarah Clark

SARAH CLARK
Editor and Publisher