Apple Pay runs Springtime Savings promo with ten leading brands

Latest Apple Pay promo offers 15-30% discounts from Adidas, Boxed, Goat, Headout, Saks Fifth Avenue, more — 9to5Mac — “Apple has been running regular weekly Apple Pay promos for some time now, but this week is offering deals from not just one brand but ten of them. Deals range from free rush shipping to discounts of up to 30%… The offers are applicable when using Apple Pay as your payment method either through the relevant apps, or on the web.”


Adidas produces limited edition sneakers with a built-in transit pass

Shoe-Bahn: Berliners queue for sneaker with sewn-in annual transit ticket — The Local — “The sneaker bearing the design of seat covers on Berlin’s U-Bahn trains that has an annual ticket sewn into its flap was priced at only €180. An annual BVG ticket costs upwards of €761… The sneakers are valid until the end of 2018 as a ticket on Berlin U-bahn (subways), trams, buses and ferries — but only if they are worn at the time of travel.”


Adidas includes NFC chip in official Fifa World Cup football

2018 FIFA World Cup official match ball unveiled: an exciting re-imagining — FIFA — “Telstar 18 features a brand new carcass, high technology and sustainable elements such as recycled packaging. It also includes an embedded NFC chip, which enables consumers to interact with the ball using a smartphone. The personalised and location-aware experience displays specific details of each ball and provides access to challenges which users can enter in the run-up to the Fifa World Cup.”





Twitter expands Buy Now buttons

Twitter is to integrate its Buy Now button technology with ecommerce platforms Bigcommerce, Demandware and Shopify to enable merchants including Best Buy, Adidas and PacSun to sell products via the platform... More


Adidas adds NFC to running shoes

An Adidas NFC lace jewel

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More



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