Twitter expands Buy Now buttons

Twitter is to integrate its Buy Now button technology with ecommerce platforms Bigcommerce, Demandware and Shopify to enable merchants including Best Buy, Adidas and PacSun to sell products via the platform... More


Adidas adds NFC to running shoes

An Adidas NFC lace jewel

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More



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