Elle launches BLE beacon offers across the US

Elle

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More






Barnes & Noble to add NFC to Nook e-reader

Barnes & Noble's bestselling Nook Color

With an NFC-enabled Nook, you could “walk up to any of our pictures, any [of] our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area,” the US bookseller’s CEO has told Fortune. More


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