AmEx to personalize rewards to specific members and products

On the Money: Credit cards to perfect targeting program — The Associated Press — “American Express is piloting a program that will allow merchants to reward customers for purchasing specific items at their stores, starting with online merchant Boxed… Beyond promoting specific items, the change will also let American Express and its merchant customers target promotions to very specific customers.”


Apple Pay runs Springtime Savings promo with ten leading brands

Latest Apple Pay promo offers 15-30% discounts from Adidas, Boxed, Goat, Headout, Saks Fifth Avenue, more — 9to5Mac — “Apple has been running regular weekly Apple Pay promos for some time now, but this week is offering deals from not just one brand but ten of them. Deals range from free rush shipping to discounts of up to 30%… The offers are applicable when using Apple Pay as your payment method either through the relevant apps, or on the web.”




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