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    CBS Outdoor

    News stories featuring CBS Outdoor:

    CBS Outdoor picks Proxama for NFC

    October 29th, 2013

    Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

    Westfield London shopping centre gets NFC

    September 23rd, 2013

    The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

    Consumer awareness of NFC remains low across Europe

    April 10th, 2013

    Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise… More

    Survey finds consumers expect rewards for interacting with ads

    March 26th, 2012

    A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More

    US TV network VH1 tests NFC smart posters

    July 25th, 2011

    “NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More

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