30 news stories.
• Should Coca-Cola be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Coca-Cola be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
The US Consumer Brands Association (CBA) has released an operational standard that will enable shippers, carriers, logistics companies and retailers to implement contactless pickup and delivery workflows across their supply chains... More
Consumers in the US can now receive a US$2.50 credit to their mobile wallet that they can use to buy a Coca-Cola beverage at any restaurant that accepts card payments... More
All 52,000 Coca-Cola Freestyle soda fountains across the USA will allow customers to order and pay for their drinks directly from their mobile phone by the end of 2020... More
Diners in fast food restaurants and convenience stores equipped with Coca-Cola Freestyle dispensers can now use their mobile phone to select their preferred drink and instruct the machine to pour it for them, enabling a completely contact-free experience... More
PARTNER NEWS: NXP is showing off its vision of the future of retail at this week’s Consumer Electronics Show in Las Vegas with an unmanned store exhibit that demonstrates new interactive and personalised shopping experiences. More
Coca-Cola reveals AI-powered vending machine app — Venturebeat — “The app, which launches in about two weeks in places like US universities and locations around Australia and New Zealand, will allow you to order a Coca-Cola drink for yourself and a friend, then have it available on the vending machine.”
How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”
PARTNER NEWS: Coca-Cola owned Glacéau Smartwater has launched a campaign to send on-the-go recommendations to Londoners’ smartphones using Bluetooth Low Energy (BLE) beacons provided by digital payment solutions provider Proxama... More
Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS. More
Coca Cola is planning to launch a loyalty programme at select vending machines this spring that would let customers accumulate points to earn a free drink... More
Android Pay has signed up “millions” of users since its launch in the US in September 2015, Google’s Sridhar Ramaswamy has told attendees during his keynote at Money20/20. He also announced that single tap loyalty rewards are set to go live at NFC-enabled Coke vending machines in the next “few weeks”. More
Google has demonstrated how its Android Pay mobile payments service will work for making in-store and in-app purchases, for payments made through a banking partner mobile app, and how users will be able to pay for items such as a Coca-Cola from a vending machine using just the points stored in a customer loyalty account. More
Apple Pay is now accepted “at nearly 700,000 locations” and “works with over 2,500 banks”, Apple has announced at its Spring Forward launch event... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
NFC payments are now available to AT&T, T-Mobile and Verizon Wireless subscribers across the US, with the national launch of the Isis Mobile Wallet... More
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
“More than one-third of active Isis Mobile Wallets users in Austin have loaded a My Coke Rewards card into their wallet since our pilot began and 90 percent of these are new to the My Coke Rewards program,” Rick Kanemasu, from Coca-Cola North America‘s vending technology strategy team, has revealed as the Isis NFC mobile payments venture announces plans to go live across the US this year... More
The smartphone maker’s new flagship device is the first to use Mobeam technology, allowing coupons, loyalty cards, gift cards, event tickets and more to be transmitted from the device to any of the 165m laser scanners installed in retail stores today. More
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More
Pay-at-pump technology providers Gilbarco Veeder-Root and GE-owned Wayne have agreed to build Isis’s SmartTap technology into their fuel dispensers, ahead of the NFC joint venture’s first pilots in Austin and Salt Lake City. More