How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”






Google demonstrates how Android Pay will work

Android Pay and My Coke Rewards loyalty purchase

Google has demonstrated how its Android Pay mobile payments service will work for making in-store and in-app purchases, for payments made through a banking partner mobile app, and how users will be able to pay for items such as a Coca-Cola from a vending machine using just the points stored in a customer loyalty account. More






Coca-Cola reports on Isis loyalty project

Coca-Cola

“More than one-third of active Isis Mobile Wallets users in Austin have loaded a My Coke Rewards card into their wallet since our pilot began and 90 percent of these are new to the My Coke Rewards program,” Rick Kanemasu, from Coca-Cola North America‘s vending technology strategy team, has revealed as the Isis NFC mobile payments venture announces plans to go live across the US this year... More






Isis releases video tutorials

Isis

The US NFC payments venture has produced a series of educational videos, designed to show consumers how to use the Isis Mobile Wallet in stores and how to add cards and offers, as it moves towards pilot launches in Austin and Salt Lake City. More





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