Coca-Cola – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Wed, 23 Jan 2019 13:19:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png Coca-Cola – NFC World https://www.nfcworld.com 32 32 37289602 NXP showcases the future of retail at CES 2019 https://www.nfcworld.com/2019/01/11/358961/nxp-showcases-the-future-of-retail-at-ces-2019/ Fri, 11 Jan 2019 11:57:14 +0000 https://www.nfcworld.com/?p=58961 PARTNER NEWS: NXP is showing off its vision of the future of retail at this week's Consumer Electronics Show in Las Vegas with an unmanned store exhibit that demonstrates new interactive and personalised shopping experiences.

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Coca-Cola reveals AI-powered vending machine app https://www.nfcworld.com/2017/07/13/353927/coca-cola-reveals-ai-powered-vending-machine-app/ https://www.nfcworld.com/2017/07/13/353927/coca-cola-reveals-ai-powered-vending-machine-app/#comments Thu, 13 Jul 2017 09:58:26 +0000 http://www.nfcworld.com/?p=53927 Venturebeat — “The app, which launches in about two weeks in places like US universities and locations around Australia and New Zealand, will allow you to order a Coca-Cola drink for yourself and a friend, then have it available on the vending machine.”

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How Coca-Cola is using smartphone data to personalise in-store ads https://www.nfcworld.com/2017/05/19/352522/coca-cola-using-smartphone-data-personalise-store-ads/ Fri, 19 May 2017 11:08:20 +0000 http://www.nfcworld.com/?p=52522 Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”

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Glacéau Smartwater sends tips to Londoners using BLE beacons https://www.nfcworld.com/2016/09/23/347465/glaceau-smartwater-sends-tips-to-londoners-using-ble-beacons/ Fri, 23 Sep 2016 12:54:35 +0000 http://www.nfcworld.com/?p=47465 PARTNER NEWS: Coca-Cola owned Glacéau Smartwater has launched a campaign to send on-the-go recommendations to Londoners’ smartphones using Bluetooth Low Energy (BLE) beacons provided by digital payment solutions provider Proxama. It will be live until the end of September. “From the tastiest brunch in Chelsea to the trendiest pedicut in Hoxton, the Glacéau Smartwater campaign aims […]

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Nearly half of top marketers plan to invest in NFC in 2016 https://www.nfcworld.com/2016/03/15/343342/nearly-half-top-marketers-plan-invest-nfc-2016/ Tue, 15 Mar 2016 14:44:21 +0000 http://www.nfcworld.com/?p=43342 Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS.

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Coca Cola to launch vending machine loyalty programme https://www.nfcworld.com/2016/03/15/343329/coca-cola-launch-vending-machine-loyalty-programme/ Tue, 15 Mar 2016 14:29:48 +0000 http://www.nfcworld.com/?p=43329 Coca Cola is planning to launch a loyalty programme at select vending machines this spring that would let customers accumulate points to earn a free drink. “Running on iOS and Android, the service allows people to buy a Coke through select connected vending machines, accumulating points that will let them get a free drink,” The […]

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Android Pay signs up “millions” of users, readies loyalty programs https://www.nfcworld.com/2015/10/27/339037/android-pay-signs-up-millions-of-users-readies-loyalty-programs/ Tue, 27 Oct 2015 13:01:02 +0000 http://www.nfcworld.com/?p=39037 Android Pay has signed up “millions” of users since its launch in the US in September 2015, Google’s Sridhar Ramaswamy has told attendees during his keynote at Money20/20. He also announced that single tap loyalty rewards are set to go live at NFC-enabled Coke vending machines in the next “few weeks”.

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Google demonstrates how Android Pay will work https://www.nfcworld.com/2015/06/02/335698/google-demonstrates-how-android-pay-will-work/ https://www.nfcworld.com/2015/06/02/335698/google-demonstrates-how-android-pay-will-work/#comments Tue, 02 Jun 2015 16:34:10 +0000 http://www.nfcworld.com/?p=35698 Google has demonstrated how its Android Pay mobile payments service will work for making in-store and in-app purchases, for payments made through a banking partner mobile app, and how users will be able to pay for items such as a Coca-Cola from a vending machine using just the points stored in a customer loyalty account.

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Apple Pay now at 700,000 locations https://www.nfcworld.com/2015/03/09/334526/apple-pay-now-at-700000-locations/ Mon, 09 Mar 2015 17:48:44 +0000 http://www.nfcworld.com/?p=34526 Apple Pay is now accepted “at nearly 700,000 locations” and “works with over 2,500 banks”, Apple has announced at its Spring Forward launch event. “There are now hundreds of thousands of vending machines accepting Apple Pay, including more than 40,000 Coca-Cola vending machines.”

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InMarket reports positive consumer response to Bluetooth beacons https://www.nfcworld.com/2014/06/19/329780/inmarket-reports-positive-consumer-response-bluetooth-beacons/ Thu, 19 Jun 2014 08:15:41 +0000 http://www.nfcworld.com/?p=29780 Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found. The controlled sample of 25,000 shoppers with an inMarket-enabled app on their mobile […]

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