The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More
The US NFC payments venture has produced a series of educational videos, designed to show consumers how to use the Isis Mobile Wallet in stores and how to add cards and offers, as it moves towards pilot launches in Austin and Salt Lake City. More
Aeropostale, Coca-Cola, Foot Locker, Jamba Juice and Macy’s have signed up to take part in the US NFC joint venture’s pilot trials, along with a number of local grocery stores, retailers, gas stations, coffee shops and restaurants. More
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More
US-based vending machine technology provider Cantaloupe Systems has equipped 6,000 units in San Francisco, Chicago and the mid-Atlantic region to accept Google Wallet, AllthingsD reports, while Chicago-based Mark Vend plans to convert half its 2,000 machines in the first half of 2012... More
“We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a Coke,” Coca-Cola SVP Wendy Clark told attendees at Ad:tech in New York this week, Mobile Commerce Daily reports... More
Coca-Cola is in talks with Visa to put contactless payment equipped vending machines into the Olympic Park for the London 2012 Games, reports Marketing... More
News in brief from the NFC world and beyond: PingPing adds Coca-Cola • Indian banks offer mobile payments • GSMA investigates embedded SIMs • VeriFone buys Hypercom • Brands test Google Goggles • 500m to use mobile medical apps by 2015 • CPI hits 100M contactless cards • and more… More
The Belgian telecoms operator has launched a series of mobile payment initiatives under the new PingPing banner and has partnered with Accor Services, Coca-Cola and supermarket chain Delhaize to test three different applications for NFC tag payments. More