US fast food chain Dairy Queen has expanded pilot testing of its myDQ mobile loyalty, offers and payments service to more than sixty locations in the states of Colorado and Nebraska ahead of a planned rollout of the solution to all its 4,500 US franchise locations... More
“The results we’ve seen since launching our mobile rewards program in early July are greater than even our most optimistic projections,” says Brent Higgins of Aztec Partners, one of Qdoba Mexican Grill’s largest franchisees. More
Issues remain to be resolved for retailers in terms of the costs and benefits of equipping themselves to accept contactless cards. However, the ability of NFC to enable consumers to store discount coupons and loyalty cards on their phones, as well as to make payments, could change the proposition altogether. More
A new version of Tetherball‘s sticker-based mobile marketing service, currently on test at Dairy Queen in the US, has been released... More
More details of the services to be offered by the Irish start-up, which secured €2.5m in funding earlier this month, have now been revealed. More
OPINION: The question of how to begin offering mass market NFC services when inexpensive NFC phones are still some time away is finally beginning to resolve itself. More
“Tetherball’s sticker-based mobile marketing service lets us provide great offers to our customers in a fun and easy way,” says the desserts and fast food restaurant chain. More
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