Direct Marketing Association (DMA)
News stories featuring Direct Marketing Association (DMA):
July 15th, 2014
One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.
October 4th, 2010
News in brief from the NFC world and beyond, featuring wrist-based NFC • Polish trial declared a success • NFC Forum meeting for developers • Opening doors at a Bahamas hotel • Clinton adviser visits Swedish NFC firm • SK C&C hires five senior staff • and more…
• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.