“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
EA Games has taken over eighteen outdoor media panels near the UK’s busiest railway station for the launch of its latest blockbuster game, Battlefield 3 — and several feature NFC... More
Feed for stories featuring EA Games.
• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.