EA Games – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Tue, 29 May 2012 13:24:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.1 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png EA Games – NFC World https://www.nfcworld.com 32 32 37289602 JCDecaux and Kinetic report results of Reading NFC advertising pilot https://www.nfcworld.com/2012/05/28/315942/jcdecaux-and-kinetic-report-results-of-reading-nfc-advertising-pilot/ Mon, 28 May 2012 14:47:45 +0000 http://www.nfcworld.com/?p=15942 "The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action," according to an analysis of the largest NFC out-of-home advertising trial to date.

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NFC helps Battlefield 3 dominate Waterloo https://www.nfcworld.com/2011/10/31/310985/nfc-helps-battlefield-3-dominate-waterloo/ Mon, 31 Oct 2011 16:09:25 +0000 http://www.nfcworld.com/?p=10985 EA Games has taken over eighteen outdoor media panels near the UK’s busiest railway station for the launch of its latest blockbuster game, Battlefield 3 — and several feature NFC. The advertising displays, managed by outdoor media owner Primesight, are being used to create a number of ‘Battle of Waterloo’ scenes around the central London […]

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