eMarketer: Mobile payments adoption held back by ‘strong contactless card usage’ in Europe

Global proximity mobile payment users: eMarketer’s estimates for 2016–2021 — eMarketer — “In 2018, for the first time, more than one-third (34.9%) of smartphone users ages 14 and older will use a mobile phone to pay for a purchase at a physical point of sale (POS) at least once every six months… Adoption in parts of Western Europe has been held back by strong contactless card usage. Consumers appear less likely to tap and pay with their mobile phones when their credit and debit cards already offer a similar level of convenience.”


One in five Brits to make mobile payments in stores this year

UK: Mobile payments still looking to grab a foothold — eMarketer — “Just over 22% of UK smartphone users will use a phone to pay for goods and services at the point of sale (POS) in 2018… China has the largest mobile proximity payments market in the world, with 77.5% of smartphone users doing so this year. Within Europe, the UK’s smartphone penetration rate will rank behind Norway (23.3%), Sweden (33.8%) and Denmark (38.9%) in 2018.”


eMarketer raises mobile payments forecast for China

eMarketer projects surge in mobile payments in China — eMarketer — “eMarketer has raised its projections by more than 86% for 2017, and now expects 461.4 million people in the country to use a phone to pay at the POS… By 2021, 79.3% of smartphone users will be tapping, scanning and swiping at the POS. By comparison, the US will have 31% of users doing so, and that figure will be 23% in Germany.”


eMarketer releases latest estimates for US proximity mobile payments

eMarketer releases latest estimates for US proximity mobile payments — eMarketer — “eMarketer estimates the value of US proximity mobile payment transactions will total US$49.29 billion in 2017, up 78.1% from last year… The average annual spend per proximity mobile payment user in the US will reach US$1,026 in 2017, surpassing US$1,000 for the first time. That figure will continue to grow through 2021, when it will reach US$2,646.”







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