Korean art show picks NFC

A visitor uses NFC to get information about an exhibit at the Savina Museum

An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook... More



Adidas adds NFC to running shoes

An Adidas NFC lace jewel

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More









London pub picks NFC for social media marketing

An NFC tag at The Cavendish Arms

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More


The new issue of Mobile Wallet Outlook is now out

The January/February issue of the monthly trends bulletin from the NFC World team’s business intelligence service examines the impact on the mobile wallet market of the new Facebook Card, the arrival of NFC in the home and the latest mobile wallet business developments from around the world. More



Mumbai movie fans tap for tix

Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer... More


Microsoft promotes Halo 4 with NFC

Microsoft's Halo 4 NFC poster campaign

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More



Game4u adds NFC likes

Indian video games retailer Game4u has installed smart posters in its stores that let NFC phone users tap their handset to “like” the retailer on Facebook... More


Samsung updates TecTiles NFC app

Samsung Tectiles

The phone maker’s tag reading/writing app for Android devices now allows users to program tags to perform multiple actions at one time, customize profiles so that tags perform in different ways for different users, and lock a tag so that only the owner can read its contents. More



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