China’s leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. More
Jiepang to deliver NFC check-ins and rewards to Chinese merchants
Museum of London adds NFC
Visitors to the museum can find out more about particular exhibits, access vouchers, book tickets and connect via social media. More
NFC will take time to build, says Amex chief
Edward Gilligan, vice chairman at American Express, has set out the thinking behind the payments giant’s recent series of deals with Isis, Facebook, Foursquare, Sprint and Verizon in an interview with Bloomberg TV. More
TNT promotes TV series with NFC-enabled New York storefront
The ambitious campaign saw out-of-home agency Pearl Media convert a shop window into a crime scene that let passers by interact with the display to solve a murder mystery and sign up for alerts from the show via NFC, QR codes and Bluetooth. More
US TV network VH1 tests NFC smart posters
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
Nokia launches online NFC store
A new online service is designed to make it easy for businesses to begin using NFC by providing smart posters and business cards that enable customers to ‘like’ a retailer on Facebook, follow it on Twitter and check in on Foursquare as well as a range of other tag reading solutions. More
KPMG: Mobile payments are two to four years away from mainstream acceptance
A global survey of executives conducted by KPMG has found that the vast majority believe mobile payments will hit the mainstream within four years and nearly half say they think mass-market acceptance is only two years away. More
Getyoo raises €600k for interactive NFC events solution
Belgian NFC specialist Getyoo has completed a €600,000 funding round, led by Eric Bigeard, the former CEO of international office supplies business Lyreco... More
Hicel launches NFC business cards
Korean manufacturer Hicel has introduced a digital business card that combines the features of traditional cards with NFC functionality... More
Symbian Anna with NFC to arrive in July
Nokia has now set a date for the release of the Symbian ‘Anna’ operating system update that will switch on the near field communications capabilities in its NFC phones... More
Google Wallet “is one of the biggest investments we’ve made at Google for a very long time”
“Larry and Eric personally convinced me” to make the move to Google, Osama Bedier, the company’s VP of payments, has told NFC World as he set out Google’s commitment to building an NFC platform that is open to all — and revealed that Google Wallet will eventually be able to hold keys, ID credentials and driving licenses. More
NFC pioneer Bling Nation suspends mobile payments service
Bling Nation, the company behind the first commercial NFC payments system in the US, has suspended service while it seeks to revamp its business model, American Banker reports... More
Heads up: What to look for in Google’s NFC mobile payments announcement
The internet giant is set to announce its NFC mobile payments strategy at noon on 26 May in New York. Here are the key things to look for to work out if the company’s strategy will succeed — and what it means for the payments industry, the mobile network operators, phone manufacturers, the firm’s competitors and the future of Google’s own advertising business. More
X-Men movie to get NFC smart poster campaign in London
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More
6Starz introduces NFC social networking for venues
Bars, restaurants and nightclubs will be able to use the NFC-based service to communicate with regular customers and provide them with incentives for inviting friends to meet up at the venue. More
‘We want to make NFC important for gaming worldwide’ says Angry Birds maker
As well as having a new NFC-enabled Angry Birds game pre-installed on all Nokia C7 phones, publisher Rovio aims to integrate NFC into a new Facebook game, its range of Angry Birds plush toys and in-store posters that players can touch to gain in-game benefits. More
Razorfish picks NFC as one of its top 5 marketing technologies to watch
Razorfish, one of the world’s top digital marketing agencies, has released a report that includes NFC as one of the top five technologies that marketers should now be watching closely... More
Bling Nation rolls out FanConnect mobile social rewards to Austin, Texas
Bling Nation has announced the launch of its FanConnect service in Austin, Texas, expanding the reach of its social rewards program where consumers can tap to earn, redeem and share rewards with their social networks at checkout with their mobile phone... More
Faithless fans to test NFC’s social networking capabilities
Up to 10,000 fans attending the PIAS Nites festival in Brussels this weekend will be some of the first to find out how NFC technology could be used to enhance music gigs. “It’s a revolutionary concept that opens up a wide range of possibilities in the world of music events,” says PIAS’ CEO. More
NFC news in brief • 31 Jan 2011
News in brief from the NFC world and beyond: Getyoo pings Belgacom • Mobey Forum expands • Clear2Pay goes to South Africa • Facebook takes the credit • Vancouver to go contactless • …and Philadelphia to follow • Airtel Money launch • CreditCall’s EMV ticketing kernel. More