US consumers can now order a discounted Uber ride by tapping their NFC smartphone against a bag of Tostitos tortilla chips when they have had too much to drink. The bag detects the presence of alcohol on a person’s breath and shows either a green or red steering wheel to alert the consumer of whether or not they are safe to drive home. More
Feed for stories featuring Frito-Lay.
• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.