Broadway theatres deploy BLE beacons

Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More



SXSW to deploy 1,000 beacons

The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues... More




Aislelabs compares beacons

Toronto-based in-store marketing specialist Aislelabs has published an online comparison examining Bluetooth Low Energy (BLE) beacon hardware from 16 different vendors including Estimote, Kontakt and Gimbal... More



Rumoured Apple retail partner list grows

The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores... More


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