Henkel launches NFC pilot with Indola #SimplySmarter — Henkel Adhesive Technologies — “With a volume of 100,000 products to be rolled out in 35 different countries, Indola #SimplySmarter is one of the largest NFC pilots in the beauty care market to date… Professional hairstylists can simply tap the Indola product with a NFC-enabled smartphone and a landing page pops up immediately. It displays product information, how-to videos by celebrity ambassadors, and most importantly, a curated Instagram wall that is refreshed regularly to inspire and connect professional hairstylists all over the world.”
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