HIllshire Brands – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Wed, 17 Apr 2019 13:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png HIllshire Brands – NFC World https://www.nfcworld.com 32 32 37289602 Hillshire sells more sausages with BLE beacons https://www.nfcworld.com/2014/07/28/330624/hillshire-sells-sausages-ble-beacons/ Mon, 28 Jul 2014 12:05:36 +0000 http://www.nfcworld.com/?p=30624 A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed. […]

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