Android Pay has launched in Belgium with support for Mastercard and Visa credit cards from BNP Paribas Fortis, Hello Bank... More
Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver promotional offers and information straight to shoppers’ smartphones... More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
News in brief from the NFC world and beyond: NXP CEO picks NFC • Nacha cuts out cards • P2P payments set for growth • Bharti Airtel picks up payments license • Facebook Deals a blow • Only 4% have checked out checking in. More
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