Meadowhall Shopping Centre in Sheffield, UK is to use iBeacon technology to gamify a shopping event, with brands providing offers, discounts, pampering freebies and prize giveaways. Participating retailers include Krispy Kreme, Hotel Chocolat, Cath Kidston and House of Fraser. More
A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores... More
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