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    inMarket

    News stories featuring inMarket:

    Rite Aid deploys 4,500 Bluetooth beacons

    January 20th, 2016

    US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers. “This is the largest retail deployment to date,” says beacon provider inMarket. “The proximity program will also be integrated with Rite Aid’s own app.”

    Beacons to drive $7.5bn in holiday season spending

    November 27th, 2015

    Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts. “In 2015, the top five product categories to benefit from in-store proximity engagements were deli items, over the counter medication, wine and spirits, non-alcoholic beverages and snacks,” the company adds.

    Apple Watch owners to get beacon promos at Marsh Supermarkets

    January 16th, 2015

    US grocery chain Marsh Supermarkets is to use Bluetooth beacons to deliver targeted information such as shopping lists and recipes directly to a shopper’s Apple Watch or smartphone, marking the “world’s first iBeacon-wearable integration at… More

    inMarket hits 18% of US mobile shoppers

    November 18th, 2014

    Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

    InMarket reports on attitudes to beacon messages

    September 29th, 2014

    Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found. “The same goes if the notifications customers received were irrelevant: the beacon app gets deleted,” BostInno reports.

    Hillshire sells more sausages with BLE beacons

    July 28th, 2014

    A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

    InMarket reports positive consumer response to Bluetooth beacons

    June 19th, 2014

    Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

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