Internet Advertising Bureau (IAB)
News stories featuring Internet Advertising Bureau (IAB):
December 16th, 2016
A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens. The Internet of Things study found most popularly owned IoT devices are connected/smart TVs and streaming devices (47%), followed by wearable health trackers (24%) and internet-enabled home control devices (17%).
November 11th, 2016
China is leading the US when it comes to mobile commerce, with nearly twice as many Chinese consumers making a mobile purchase over the previous 12 months than their American counterparts, a study by the…
February 5th, 2013
NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found. The study also found, however, that NFC…
September 16th, 2011
“There is clearly a consumer appetite to use m-commerce in store, so it will be fascinating to see consumer adoption of NFC as the technology becomes more commonplace in the UK,” says the Internet Advertising Bureau’s Alex Kozloff.
October 4th, 2010
News in brief from the NFC world and beyond, featuring wrist-based NFC • Polish trial declared a success • NFC Forum meeting for developers • Opening doors at a Bahamas hotel • Clinton adviser visits Swedish NFC firm • SK C&C hires five senior staff • and more…
• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.