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    IPC Media

    News stories featuring IPC Media:

    IPC Media promotes magazine sales via convenience store beacons

    August 27th, 2014

    Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

    Marie Claire magazine runs NFC print advertisement

    November 7th, 2012

    “As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More

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