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    Ipsos Mori

    News stories featuring Ipsos Mori:

    Ugo adds gift cards

    August 13th, 2015

    Users of Canadian NFC mobile wallet Ugo will be able to store gift cards from today by scanning the card with their smartphone camera. The move comes as a survey by Ipsos on behalf of Ugo showed 54% of Canadians would use gift cards to their fullest value, and sooner than they do now, if they could store them on their smartphone and scan them at checkout.

    Survey reports on consumer attitudes to next-gen loyalty

    November 29th, 2011

    “There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More

    MasterCard surveys European attitudes to payment technologies

    November 22nd, 2011

    The ‘Tech Nation’ poll of consumers in eight European nations found that both mobile and contactless payments are used most widely in Russia and Turkey while only 5% of British consumers say they have made a contactless card payment. More

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