Survey: Market fragmentation is holding back the adoption of mobile payments in Canada

Fragmentation, lack of interest to blame for poor mobile payments adoption in Canada — MobileSyrup — “While almost half of Canadians made a contactless purchase with their debit or credit card, the percentage of mobile payments users for platforms like Android Pay, Samsung Pay and Apple Pay is in the low single digits — even though awareness is “relatively high,” with roughly half of those polled stating they were aware of one of the big three platforms.”


Emerging markets top mobile payments awareness index

Consumer awareness of payment options by country

More than half of consumers around the world (52%) now say they know which types of mobile payment services are available to them today, but the percentage varies widely between individual countries and across different regions and consumers in emerging markets are significantly more aware of their options than those in the developed world... More


Ugo adds gift cards

Users of Canadian NFC mobile wallet Ugo will be able to store gift cards from today by scanning the card with their smartphone camera... More


Survey reports on consumer attitudes to next-gen loyalty

The Logic Group

“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More



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