Karmarama – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Mon, 15 Jun 2015 15:23:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.1 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png Karmarama – NFC World https://www.nfcworld.com 32 32 37289602 Tesco puts beacons in 270 London stores https://www.nfcworld.com/2015/06/15/335978/tesco-puts-beacons-in-270-london-stores/ Mon, 15 Jun 2015 15:23:35 +0000 http://www.nfcworld.com/?p=35978 UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot and will be used to send out special offers to promote Magnum ice cream’s Pink and Black marketing campaign. “Customers […]

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