Seven news stories.
• Should Kraft Heinz be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Kraft Heinz be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More
PARTNER NEWS: NXP is showing off its vision of the future of retail at this week’s Consumer Electronics Show in Las Vegas with an unmanned store exhibit that demonstrates new interactive and personalised shopping experiences. More
Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire... More
The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”... More