News stories featuring Kraft:
June 19th, 2014
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a…
July 30th, 2013
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire. The new SmartSource with NFC…
October 17th, 2012
The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August.
April 26th, 2012
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”. The platform has been undergoing…
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