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    Kraft

    News stories featuring Kraft:

    InMarket reports positive consumer response to Bluetooth beacons

    June 19th, 2014

    Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

    News America Marketing rolls out NFC advertising in US stores

    July 30th, 2013

    Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire. The new SmartSource with NFC… More

    Kraft, NAM and Thinaire report on Bay Area NFC grocery store pilot

    October 17th, 2012

    The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More

    Thinaire launches NFC marketing platform

    April 26th, 2012

    US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”. The platform has been undergoing… More

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