Kyp – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Wed, 16 Jan 2019 13:24:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png Kyp – NFC World https://www.nfcworld.com 32 32 37289602 Marie Claire magazine runs NFC print advertisement https://www.nfcworld.com/2012/11/07/320956/marie-claire-magazine-runs-nfc-print-advertisement/ Wed, 07 Nov 2012 12:52:38 +0000 http://www.nfcworld.com/?p=20956 "As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement," says the magazine publisher's Declan Boyle. "It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution."

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