UK department store chain House of Fraser has introduced augmented reality (AR) into its iOS mobile app to let shoppers make purchases from videos, 3D product previews, recipes and lookbooks via a Scan to Explore feature... More
“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More
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