Les Terrasses du Port – NFC World https://www.nfcworld.com News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay Wed, 17 Apr 2019 13:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://www.nfcworld.com/wp-content/uploads/2016/02/cropped-nfc-world-site-icon-32x32.png Les Terrasses du Port – NFC World https://www.nfcworld.com 32 32 37289602 French shopping centre uses BLE beacons to help retailers attract customers https://www.nfcworld.com/2014/07/11/330265/french-shopping-centre-ble-beacons-retailers-attract-customers/ https://www.nfcworld.com/2014/07/11/330265/french-shopping-centre-ble-beacons-retailers-attract-customers/#comments Fri, 11 Jul 2014 12:16:49 +0000 http://www.nfcworld.com/?p=30265 Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver promotional offers and information straight to shoppers’ smartphones. The 250 Bluloc beacons have been supplied by German technology provider match2blue. […]

Read the rest of French shopping centre uses BLE beacons to help retailers attract customers at NFC World.

]]>
https://www.nfcworld.com/2014/07/11/330265/french-shopping-centre-ble-beacons-retailers-attract-customers/feed/ 1 30265