Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More
Google’s Advanced Technology and Projects (ATAP) group is working with Levi’s to develop interactive fabrics that would allow the wearer to use their phone just by tapping or swiping their clothes... More
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
News in brief from the NFC world and beyond: US files lawsuit against Verifone/Hypercom deal • iPhone 5 unlikely to support NFC payments, says analyst • ‘Paper’ phone unveiled • Vivotech adds NFC to mag stripe terminals • Hashable adds NFC to contacts app • Sequent raises funds • Connecthings invests in Lifera • and more… More
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