Elle launches BLE beacon offers across the US

Elle

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More





NFC news in brief • 17 May 2011

Paper phone

News in brief from the NFC world and beyond: US files lawsuit against Verifone/Hypercom deal • iPhone 5 unlikely to support NFC payments, says analyst • ‘Paper’ phone unveiled • Vivotech adds NFC to mag stripe terminals • Hashable adds NFC to contacts app • Sequent raises funds • Connecthings invests in Lifera • and more… More


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