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    Levi Strauss & Co

    News stories featuring Levi Strauss & Co:

    Elle launches BLE beacon offers across the US

    August 25th, 2015

    Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are… More

    Project Jacquard: Google and Levi’s collaborate on interactive clothing

    June 1st, 2015

    Google’s Advanced Technology and Projects (ATAP) group is working with Levi’s to develop interactive fabrics that would allow the wearer to use their phone just by tapping or swiping their clothes. Items would connect to… More

    Clear Channel launches NFC advertising in the US and Canada

    July 18th, 2014

    Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

    InMarket reports positive consumer response to Bluetooth beacons

    June 19th, 2014

    Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

    NFC news in brief • 17 May 2011

    May 17th, 2011

    News in brief from the NFC world and beyond: US files lawsuit against Verifone/Hypercom deal • iPhone 5 unlikely to support NFC payments, says analyst • ‘Paper’ phone unveiled • Vivotech adds NFC to mag stripe terminals • Hashable adds NFC to contacts app • Sequent raises funds • Connecthings invests in Lifera • and more… More

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