News stories featuring Lexus:
April 12th, 2012
March 22nd, 2012
The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag. The tag enables readers with an Android NFC phone to launch a mobile…
February 7th, 2012
The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert “in select copies” of the April edition of Wired magazine. “The insert will allow NFC-enabled smartphone users to view the mobile site upon placing the phone on top of the insert,” says the luxury car maker. “Other smartphone users can access the mobile site by entering the URL in their browsers.”
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