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    Lexus

    News stories featuring Lexus:

    Quad produces Lexus ad

    April 12th, 2012

    US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in advertising and used chips supplied by NXP.

    Wired publishes Lexus NFC ad

    March 22nd, 2012

    The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag. The tag enables readers with an Android NFC phone to launch a mobile… More

    Lexus to insert NFC ad in Wired

    February 7th, 2012

    The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert “in select copies” of the April edition of Wired magazine. “The insert will allow NFC-enabled smartphone users to view the mobile site upon placing the phone on top of the insert,” says the luxury car maker. “Other smartphone users can access the mobile site by entering the URL in their browsers.”

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