Beauty giant L’Oréal has launched an NFC-enabled sun safety sensor that measures the wearers exposure to UV light and comes with a companion app that iPhone users can use to tap their sensor to get advice tailored to their skin tone and skin type... More
Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag Codes placed within print, broadcast and out-of-home (OOH) advertising... More
Chinese ecommerce giant Alibaba has launched a platform for brands and product manufacturers that will enable them to place “dotless visual codes” on product packaging so that consumers can scan to check a product’s authenticity and get information, discounts and recommendations based on their preferences... More
News in brief from the NFC world and beyond: Mass transit aims for contactless standard • O2’s location-based ads • Mobile barcode usage up 700% • RF-SIM supplier set for IPO • Proximity advertising to net $6bn in 2015 • UK leads US in coupon interest • and more… More
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