News stories featuring Marketing Sciences:
February 25th, 2016
Trust in Apple as a mobile wallet provider has increased to 25% among UK consumers, nearing the 27% trust shown for MasterCard, market researcher Marketing Sciences reveals. “Apple has improved from a figure of 18% back in summer 2014 to be trusted by fully 25% today,” the company’s Richard Snoxell writes in a blog post. PayPal has the highest trust rating with 40%, followed by banks (36%) and Visa (33%). Trust in Google stands at 17%.
July 10th, 2014
Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to…
Feed for stories featuring Marketing Sciences.
• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.