Westfield London shopping centre gets NFC

A digital pod promotes Rizzle Kicks at Westfield London

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More


Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More


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• Find a list of all the companies and other organisations that have been featured in NFC World in our directory.