PARTNER NEWS: German car manufacturer Daimler’s smartphone-based digital vehicle key for its Mercedes-Benz E-Class range that lets drivers lock and unlock their cars as well as start the engine using an NFC device is being supported by digital security giant Gemalto’s Trusted Services Hub (TSH). More
Mercedes is showing its new E-Class cars with NFC entry for the first time at the Detroit Motor Show this week... More
Mercedes-Benz’s upcoming W213 E-Class car will come equipped with NFC to allow keyless entry and starting... More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
A Porsche 911 that features NFC pairing functionality is on show at the BlackBerry stand at this week’s Mobile World Congress in Barcelona... More
Car maker Daimler plans to add NFC to Mercedes-Benz vehicles from 2013 to simplify Bluetooth pairing, used to set up a smartphone to manage the car’s built-in systems... More
A poll of 17,000 UK consumers has revealed high levels of readiness for NFC services among certain demographics and details of the kind of services they are most keen to use the technology for. More
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