News stories featuring Mercedes:
January 12th, 2016
Mercedes is showing its new E-Class cars with NFC entry for the first time at the Detroit Motor Show this week. “The drive authorisation system uses NFC and allows the driver’s smartphone to be used as a vehicle key,” the luxury car maker says. The E-Class also allows a phone to be paired with the car’s entertainment system via NFC by placing it on a Qi wireless charging pad built into the centre console. The new E-Class is expected to be available from the second quarter of 2016.
July 8th, 2015
Mercedes-Benz’s upcoming W213 E-Class car will come equipped with NFC to allow keyless entry and starting. “Simply tap a phone with NFC on the driver’s door handle to lock and unlock the car,” Paul Tan’s Automotive News reports from a preview event in Stuttgart. “Once inside, placing the phone on the wireless charging plate enables the ignition. A secure SIM card is required for these functions.”
May 28th, 2012
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date.
March 6th, 2012
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK.
February 28th, 2012
A Porsche 911 that features NFC pairing functionality is on show at the BlackBerry stand at this week’s Mobile World Congress in Barcelona. For the demonstration, an NFC tag has been integrated into the vehicle, allowing…
October 31st, 2011
Car maker Daimler plans to add NFC to Mercedes-Benz vehicles from 2013 to simplify Bluetooth pairing, used to set up a smartphone to manage the car’s built-in systems. The company is a founding member of the Car Connectivity Consortium, a partnership between car and phone manufacturers to develop common standards for connectivity between handsets and vehicles.
May 18th, 2011
A poll of 17,000 UK consumers has revealed high levels of readiness for NFC services among certain demographics and details of the kind of services they are most keen to use the technology for.
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