Nike to connect with basketball fans via NFC tags in NBA jerseys

Nike and NBA introduce new statement edition uniform, first on-court hooded jacket and the first NBA Connected Jersey, the future of fan apparel — Nike — “Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists — all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.”


Heat become first NBA team with mobile-only entry

Heat become first NBA team with mobile-only entry — ESPN — “The Miami Heat announced Thursday that fans who attend home games this upcoming season will only be able to get through the gate with tickets on their phones… Teams are gradually shifting to mobile tickets, they say, in part to reduce fraud, but also to get valuable information about the fan who actually winds up in a specific seat.”


Brooklyn Nets launch mobile wallet

American Express has partnered with New York basketball team Brooklyn Nets to pilot Brooklyn eWallet, a digital payment solution integrated into the team’s mobile app that lets fans buy food and drink with their mobile phone at any event held at the Barclays Center arena... More



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