Charity adds emotion to missing person posters with NFC

A poster campaign for British charity Missing People uses NFC tags to enable users to listen to a recording of a phone call made to the charity in order to “create an immediate emotional response to the advertisement and help the charity demonstrate what it’s like for those who don’t know how to make that first call.” More



eProvenance tracks wine shipments with NFC

An NFC temperature sensor and data logger from eProvenance

Adding NFC temperature sensors to cases of wine “will motivate importers to verify quality conditions, give retailers more information to share at point of sale, and lead consumers to check the quality of what they are buying,” says the wine tracking specialist’s founder. More



NFC news in brief • 3 May 2011

eBay

News in brief from the NFC world and beyond: New online NFC store • eBay buys hyperlocal ads firm • Connecthings launches reader/writer app • Google’s Groupon rival hits Portland • Chase offers chip and pin in US • Visa and Gap working on real-time mobile discounts • Nokia to transfer Symbian jobs • and a brace of research reports… More


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