News America Marketing
News stories featuring News America Marketing:
May 13th, 2014
Bertolli Olive Oil is to use News America Marketing and Thinaire‘s SmartSource with NFC service to deliver recipes, videos and ingredients lists to shoppers while they are in the relevant aisle of a supermarket. “As…
July 30th, 2013
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire. The new SmartSource with NFC…
October 17th, 2012
The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August.
September 12th, 2012
US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms. Clients include News Corporation’s coupon publishing arm News America Marketing.
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