Nike unveils limited edition NFC sneakers that deliver member-only perks

Nike launches connected shoe that builds on tech from NBA jerseys — SportTechie — “NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike Snkrs app. A near field communication (NFC) chip embedded into the shoe will activate exclusive members-only opportunities when scanned with a user’s smartphone.”


Nike to connect with basketball fans via NFC tags in NBA jerseys

Nike and NBA introduce new statement edition uniform, first on-court hooded jacket and the first NBA Connected Jersey, the future of fan apparel — Nike — “Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists — all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.”











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