NTT Data study finds Alexa and Siri will drive the digital customer experience of the future for financial services firms — NTT Data — “Consumers are comfortable providing FSIs [Financial Services Institutions] with access to a wide range of data if it enables them to provide advice on spending, insurance products or coverages, or targeted financing options to meet their financial goals. 68% would share online retail purchase information, 61% would share geolocation information, 49% would share Uber, Lyft and OpenTable information, 42% would share Facebook and Twitter information.”