News stories featuring Parks Associates:
March 6th, 2017
Nearly 20% of US smartphone owners have used a mobile payment app at a retail location, research released by Parks Associates shows. “PayPal is overwhelmingly the most used payment app with 63% of payment app users choosing this payment solution, compared to 38% who use the Starbucks app,” the firm says, adding that 80% of consumers are “very satisfied” with the mobile payment apps they use.
November 4th, 2016
Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights into Wearable Use Cases also shows Apple Watch owners are more engaged with their devices than all other smartwatch owners. “The two primary smartwatch use cases are fitness tracking and notifications, but use cases such as mobile payments, smart home and security, and vehicle access are emerging,” says Chris Tweedt from Parks Associates.
October 18th, 2016
Nearly one in five US smartphone owners (18%) have now used a mobile payment app, research released by Parks Associates reveals, with PayPal proving to be the most popular among all US smartphone users with…
October 7th, 2016
Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.
July 4th, 2016
More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay, but consumers currently prefer retailer-specific apps such as the Starbucks payment app,” the firm says. “The most dominant payment app is currently PayPal, which is used by one in five smartphone owners.” Retail branded apps take second place, followed by Google Wallet/Android Pay and Apple Pay in third.
November 1st, 2011
NFC-enabled mobile wallet solutions will become US consumers’ dominant mobile payments option for retail purchases while digital wallet applications will be most popular for mobile ecommerce payments, according to a new report from Parks Associates.
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