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    House of Fraser adds AR to mobile app

    October 5th, 2015

    UK department store chain House of Fraser has introduced augmented reality (AR) into its iOS mobile app to let shoppers make purchases from videos, 3D product previews, recipes and lookbooks via a Scan to Explore feature. “The AR function was introduced into the apps through integrating the Layar AR SDK technology with our app commerce platform,” says platform provider Poq.

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