Proxama and Google bring the physical web to London buses

Proxama

PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More






London buses get on board beacon rollout

Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama... More








PrePay Solutions to offer HCE payments

Neil_Garner_Proxama

PrePay Solutions (PPS), a prepaid card program manager jointly owned by MasterCard and Edenred, has partnered with NFC specialist Proxama to provide its clients the ability to offer host card emulation-based NFC services to their customers... More







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