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    Quad/Graphics

    News stories featuring Quad/Graphics:

    Quad produces Lexus ad

    April 12th, 2012

    US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in advertising and used chips supplied by NXP.

    Quad/Graphics adds NFC to print

    September 30th, 2011

    Printing giant Quad/Graphics is to show off print solutions that utilise NFC at next week’s DMA tradeshow in Boston. “Adding chip technology to print is a fast-growing opportunity as NFC-enabled devices are launched, and as marketers and publishers discover the features and benefits,” says the company, which employs 24,000 workers at 60 production sites around the world.

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